GUNDAM TAKEOVER AT TIMES SQUARE
In a momentous occasion for anime fans, Gundam made a triumphant return to Times Square, New York with an epic takeover to celebrate the upcoming release of Mobile Suit Gundam GQuuuuuuX! The newest Gundam series will begin streaming exclusively on Amazon Prime Video simultaneously worldwide starting from April 8th,2025.
THE GUNDAM POP-UP SHOWROOM
On March 28th & 29th, New York City’s iconic Times Square was transformed into a grand showcase of the Gundam Universe. For two days, anime fans and passersby were swept into an exciting celebration of one of Japan’s most beloved franchises, marking a significant milestone for Gundam in the hearts of fans and pop culture worldwide. This epic showcase through the GUNDAM POP-UP SHOWROOM featured plenty of engagement from free giveaways, photo opportunities, product displays, and a Gundam building workshop!
Mobile Suit Gundam isn’t just a longstanding anime series. Originally airing on April 7th, 1979, the series itself has since transcended from general media to a global phenomenon thanks to the development and release of GUNPLA. For the uninitiated, GUNPLA is a line of plastic model kits developed by Bandai Spirits which features plenty of innovations designed to make the construction easy with low effort and minimal tools, as well as making the model kit dynamic in posing. Its impact can be seen not only in the world of anime but also in video games, model kits, and the broader landscape of mecha and sci-fi storytelling.
GQuuuuuuX Overwrites the Big Screens at Times Square
To amplify the immersive experience, Gundam took full advantage of Times Square’s immense digital space on March 29th at 8:00PM where high-definition screens played an action-packed trailer from the latest Gundam series Mobile Suit Gundam GQuuuuuuX showcasing breathtaking visuals and high-octane battles all set against the backdrop of neon lights and city bustle (See video below).
Mobile Suit Gundam GQuuuuuuX on Times Square’s massive digital screens marked a new chapter in the Mobile Suit Gundam saga — one that resonates not only with long-time fans but also with a new generation discovering the franchise through its bold new direction.
The Gundam GQuuuuuuX Takeover in Times Square was a powerful reminder of the impact that Gundam has had on pop culture, technology, and storytelling with Mobile Suit Gundam GQuuuuuuX representing a blending of the old and the new. Its design is a nod to the beloved classic mobile suits that fans know and love, while also incorporating futuristic elements that highlight the ever-evolving nature of the Gundam universe. In many ways, the GQuuuuuuX is the perfect embodiment of Gundam’s enduring legacy: a story that continues to evolve, inspire, and captivate audiences across generations and cultures.
Fans new and old can tune into the series exclusively on Amazon Prime Video starting from April 8th,2025.
Interested in trying out Bandai Spirits plastic model kits? Pick yours up today!
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