Figures; they move us to the core. Cool, fun, amazing, scary, sorrowful...
The feelings we get from figures can change from moment to moment, but the one thing they all have in common is soul or tamashii.
Tamashii Nations is a place for products with tamashii instilled by Japanese master craftsmen. Based in Asakusa, Tokyo, we make fully-assembled figures for collectors, as a division of Japan's top toymaker, Bandai. Ten years have passed since the brand was established in 2007, and the products are now sold in twenty countries around the world. In 2016 we started the Tamashii Nations World Tour a series of events touring ten cities worldwide.
Moved by our love for figures and characters, we pursue a uniqueness that cannot be found elsewhere by bringing tamashii to the world.