The Big Hit Planning Method of Toy Designer, Tsuyoshi Nonaka

In the second episode of this series, they go deeper into the process of product planning. Tsuyoshi Nonaka has been involved with many hit products while working at Bandai. Here you will get a glimpse at how he plans and creates those hit products. He says you can tell a product is a hit if you put it in front of someone and they declare, “I have to have it”.

Mr. Nonaka describes the steps to planning a new toy. He says it starts with imagination and information gathering. With the creation of the VOLTRON character into a toy, it also included passion for the character and a plan to satisfy the adult market.

Nonaka also discusses how he became involved with the VOLTRON project and the evolution of the SUPER mini-pla line.

You can read the entire episode two here.